SEO - Search Engine Optimization

Pay Per Click

The Pay Per Click marketing channel is a definitive and powerful ingredient for a ROI based marketing mix. Today' s Internet fuelled economy is highly dependent on search engine marketing, which critically builds its results on pay per click campaigns. The action driven PPC marketing campaigns score highly on cost ruled marketing strategies, which indirectly keep a count on clicks by a corresponding deduction in a website’s account with search engines. The key to a successful PPC campaign lies in the bidding process of key words or ad words, which need to be highly prioritized for search engines

The Nanosoft edge in PPC marketing comes with years of detailed analyses of search engine behavior and critical research on engine algorithms. A hard-to-achieve yet agile balance between search engine optimization and PPC is what secures a working PPC marketing campaign. Nanosoft’s deep understanding of leading search engine ranking systems assures higher positions on search listings.

Nanosoft built advanced PPC campaign strategies have the ability to assure highest positions on multiple search engine listings with relevance to market share and popularity of each search engine. A few key issues that are addressed while building PPC campaigns at Nanosoft are:

• Critical analysis and testing of keyword expansion
• Facility for dynamic keyword insertion
• CTR [click through ratio] based position results
• Value based creative testing of power keywords
• Continuous checking on landing page performance
• Comprehensive approach to grouping keywords into effective Ad Groups
• Effective consideration of search engine quality scores
• Real time analysis of word patterns
• Customized recommendations on optimizing for Long Tail and Short Tail
• Usage of web analytics for campaign adjustments.
• Research driven recommendations on Departing

The professional PPC strategists at Nanosoft continuously monitor the landing page to arrive at “bounce rates” and recommends relevant changes. Dedicated measures to stop click-fraud are also developed by our team to increase legitimate visitors and eliminate under performing fraudsters

Search engine marketing campaigns depend highly on PPC because of its sheer practicality. Various factors are taken into account by our expert team while building PPC campaigns

• Accountability to entire market segment
• Keyword possibilities
• Campaign Inter-portability between Search Engines
• Prioritized consideration of user demography
• Segmentation modeling for improved relevance
• Understanding searcher segments through voluntary profiles
• Minimizing the usage of broad match listings
• Realistic approach to ad creative
• Exacting match of query and landing page

Link Building Campaign

Being popular is the most effective and tested method to drive traffic to a website. Popularity works as a catalyst not only for visitations by individual users, but also by search engine spiders. A Link building campaign is the safest bet a website can take to increase its popularity. The mutually beneficial link building process increases the rank positions of the sites involved in the campaign.

Nanosoft, with its extensive, experience and knowledge in search engine semantics and operations, has an applied and network based approach to the link building process. Accessing subject relevant directories and partnering with high-traffic websites have made the offshore team at Nanosoft to set standards for link building strategies

Link building campaigns at Nanosoft start with an in depth study of sites to which links have to be submitted and is followed by an analysis of search engine semantics. A typical link building campaign at Nanosoft would involve:

• Maximizing text exchanges
• Creation of theme specific descriptive tags
• In-depth analysis of scope of involved keyword
• Maximizing inbound and reciprocal links.
• Critical verification of inbound link authenticity
• Constant interaction with Directory Exchanges
• Involving Ezine advertising
• Repeat traffic generation through constant content updates
• Recommendations on links to affiliate sites
• Creation of facilities for valid HTML RSS Feed and internal links
• Link submission to an extensive range of popular blogs and field specific forums
• Three-way link submission
• Facility for archiving on social media sites
• Increasing link-back possibilities from high traffic websites
• Constant monitoring of a competitors link popularity
• Recommendation on publication of site specific articles
• Utilization of popular Banner Exchange programs

The Link building campaign professionals at Nanosoft are constantly updating their knowledge of search engine algorithms to at arrive client specific link building solutions. Apart from submission on free directories, our offshore team researches and recommends paid listings for maximum traffic generation Non-conventional, organic link building strategies are also arrived upon for customized link building requirements

Link building does not end with a single process of link submission. The team at Nanosoft combines multiple search engine optimization techniques that include publication of related site-specific articles, submission of articles to popular sites, publication of newsletters and a host of other methodologies to arrive at the perfect link building strategy for generating maximum traffic and high page ranking. To know more about Link Building and how it can transform your site get in touch with us by sending an email. Or simply call us.